Pillar To Post

2023

Pillar to Post is a network of franchises that specialize in home inspection. They’re currently the top home inspection franchise in the nation netting the highest market share vs their competitors. I was tasked to create a new direction for their franchisee marketing site.

Problem:

Their current franchisee site was outdated and the stakeholder wanted a new direction concerning their potential franchisees. The stakeholder wants a new design focused on their new lead franchisee personas.

Role

  • Product Designer

  • UX +UI

  • Graphic Designer

  • Marketing

Industry

  • Home Inspection

  • Franchising

Solution:

For this project I wanted to bring more modern design formats with bigger typeface sizes and more dynamic and interesting graphic assets. Site mapping focuses more on “The Perfect Candidate” giving more emphasis on who and what they’re looking for in franchisees.

Design Tools

  • Figma

  • Invision

  • Photoshop

  • Illustrator

Buzzwords

  • User Experience

  • Responsive Design

  • System Design

  • Interaction Design

  • Prototyping