Top Notch Bookkeeping
2023
Timeline: 2 weeks
Top Notch Bookkeeping is a new bookkeeping company specialized in accounting and bookkeeping. I was tasked to create the brand identity and design.
Problem:
Finding a way to visualize and brand “Top Notch” and creating a cohesive brand design that is iconic and modern.
Role
Product Designer
UX +UI
Graphic Designer
Marketing
Industry
Bookkeeping
Accounting
Solution:
Using negative space to visualize a physical "notch” but also branding the ‘T’ and ‘N.’
By creating a “talking bubble” imagery in the ‘T’ we encourage those to communicate and create conversation.
Colors were chosen based on the background of finance. Greens (money) and dark greys were chosen for visibility and accessibility.
Overall everything ties in together to give the consumer a reliable and foundational trust in the brand.
Design Tools
Figma
Photoshop
Illustrator
Buzzwords
Identity Design
Brand Design
Brand Identity
Graphic Design
